Thanks to the FDA-approved heart-health claim for nuts, an increasing number of consumers are aware that there are health benefits associated with nut consumption. Over seven in ten consumers are now aware of health benefits from including nuts in their daily diet, significantly more than in past years. According to Mintel’s Healthy Snacking 2005 report, much of the sales increase in the nuts and seed category in 2003/2004 can be attributed to the qualified health claim for nuts.
Looking back at the recent history of food marketing, there are several examples of how the use of health claims and special graphics on packaging has an impact on the bottom line.
After FDA approval of a heart-health claim for soy, sales increased from $1.7 billion in 1998 to $3.7 billion in 2002.
According to the USDA Economic Research Service, an estimated two million more households began consuming high-fiber cereals within three years of the introduction of a health claim linking fiber to cancer prevention.
Sales of oat bran, oatmeal and foods containing oats skyrocketed in the 1980s following the release of a claim that oat bran had cholesterol-lowering properties.
PepsiCo credited “heart-healthy” packaging of Quaker oatmeal for a 24 percent rise in Quaker’s second quarter profits in 2005.
Thanks to the FDA-approved heart-health claim for nuts, an increasing number of consumers are aware that there are health benefits associated with nut consumption. Over seven in ten consumers are now aware of health benefits from including nuts in their daily diet, significantly more than in past years. According to Mintel’s Healthy Snacking 2005 report, much of the sales increase in the nuts and seed category in 2003/2004 can be attributed to the qualified health claim for nuts.
Looking back at the recent history of food marketing, there are several examples of how the use of health claims and special graphics on packaging has an impact on the bottom line.
