Americans See Nuts as Tasty, Healthy & Indulgent
Consumption and trend statistics of hazelnuts and other nuts (1.06 MB)
The Hazelnut Council
has funded three studies to assess consumer demand for nuts –
especially hazelnuts – and to answer important questions being
asked by food manufacturers
and foodservice operators:
- What motivates consumer
demand for nuts?
- Which nuts do consumers
prefer and in what foods do they most enjoy them?
- Which nuts do they view as
trendy?
- What role do nuts play in
making prepared foods more appealing?
- How do consumers feel about
the fat content of nuts?
- How do the health benefits
of nuts affect consumer purchase intent?
- Are consumers aware of, and
motivated by, the qualified health claim for tree nuts?
Download the "Americans See Nuts as Tasty, Healthy & Indulgent" brochure to find the answers to these
important questions and learn more about consumer attitudes towards
hazelnuts.
2005 Research:
Consumer Attitudes and Usage: Nuts Add Value
Consumption statistics of hazelnuts and other nuts (1.06 MB)
2003 Research:
Nuts Add Value: Consumers Count the Ways
National studies gauge current consumer attitudes (1.8 MB)
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